Guides

How to write headlines, choose photos and size posts for Instagram, Facebook, TikTok and X.

2 posts

How I Write Instagram News Post Headlines That Stop the Scroll, and the One That Lost 75% of Its Reach

21 Oct, 2026 7:59 pm

Three of my own Instagram news post headlines: two that worked, one that got 75% less reach. How long a headline should be, which words go in the highlight box, and where…

Carousel or Single Photo? The Instagram Format and Size That Got My Posts the Most Reach

21 Oct, 2026 7:45 pm

What around 50 of my own posts showed: why a 6 to 8 image carousel at 1080x1350 reaches more people than a single photo, the insights of 13 of them, when Reels…